·Coordination with Area /Business Managers to ensure implementation of area/regional Business Plan
·Business Development through distributors of Industrial, Earthmoving, Construction, Compressor, Generator segment
·Primary & Secondary Marketing
·Suggestion for strategy formulation, review from time to time.
·Periodic analysis of Competition.
·Market feedback to Management
·Formulate & Implementation Promotional activities for Business development
·Coordination with Production and Engineering for supplies and New Development.